Accurate Property Data Collection for Periodicals Builds 10M+ Strong CRM Database

Data Collection Apr 20th, 2024

The Objective:

USA-based real-estate publisher provides property intelligence through daily, weekly and monthly periodicals to global customers. For this, the company engages in property information collection from multiple sources spread in 500+ counties. This amounts to capturing more than 10 million records a month.

Given the challenges of sustaining volumes and accuracy, the real estate company outsourced property data collection for their periodicals to HabileData.

HabileData’s Solution

The data professionals at HabileData developed a structured workflow to collect, capture, segment, cleanse and format property data from multiple structured and unstructured property documents and online sources.

Approach for Property Information Collection

Hiring and Training

  • A team of 500+ professionals with strong analytical and comprehension skills and real estate domain expertise was identified to work across shifts and geographies.
  • Imparted training to capture domain specific information from 250+ fields like owner name, contact details, document type, geography and other details.

Implementation

  • Defined a workflow to collect, cleanse and structure data in the format to meet client requirement.
  • Identified the extensive list of real estate documents consisting of deeds, mortgages, assignments, releases, credit documents, public notices and online resources.
  • Collected 28,000+ customer records daily from multiple property documents in a single integrated database that was cleansed, de-duplicated and standardized as per client requirement.
  • Implemented custom bots, macros and spiders to decrease repetitive tasks, increase pace and reduce errors.

Verification and Quality Check

Verified and validated the data against pre-defined checklist; and through rule-based algorithms for complete accuracy.

Business Impact

  • Enhanced accuracy of property data to 99.5%
  • Added millions of property records to strengthen database
  • Increased circulation of periodicals
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